Fubra is an incredibly creative business and I am proud of that – we’re always sharing ideas and encouraging lively debate. It makes for a buzzing environment to work in, but the downside to this is keeping focus.

It’s really easy to get carried away and want to ‘do everything’ when you’re hearing brilliant ideas on a weekly basis. Something we’ve now had to do is really learn the importance of focus. In the past without a narrow focus we have hit the physical limit of how many projects we can work on, and found it very difficult to communicate a consistent message with numerous brands vying for attention.

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onlinemarketing

We are very excited to announce that two opportunities have become available in our company to young talent looking to learn the ins and outs of Digital Marketing.

With a network of over 100 websites covering areas such as price comparison, travel, property, jobs and motoring, apprentices will have a unique opportunity to learn online promotion and inbound marketing techniques, as well as gain an array of qualifications, including:

• Level 3 Advanced Apprenticeship in Social Media and Digital Marketing
• Level 2 Functional Skills (Literacy, Numeracy and ICT)

You will be working closely with our content, product, SEO and development team members, as well as take part in shaping new digital marketing strategies and executing them.

If you are interested, or if you know someone who would like to break into digital marketing and gain practical experience, please submit your details here. Full details of what the Apprenticeship involves can be found here. We can’t wait to hear from you!

I recently completed a Certified Ethical Hacker course and gave a presentation to Fubra staff about some of the things I thought we should be aware of with regards to online security.  Paul and Jorge were kind enough to let me share some of the details in a public blog post so here it is…

Authenticating

Choosing passwords

Password crackers use sophisticated tools that can do dictionary attacks.  These aren’t limited to just words in a regular language dictionary.  These dictionaries contain common passwords (such as ‘qwerty’, ’123456′) and the tools can try variations on words (such as ‘pa55w0rd’) and combinations of words, numbers, symbols, etc.

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One of Fubra’s flagship travel brands – Airport Parking Shop – relaunches in April 2014 with a new responsive design.

APSNewDesign

I can only imagine what it was like to first launch the Airport Parking Shop in 2003; the excitement, the thrill, the anticipation of the unknown. Now over ten years later, giving an established website a new look and feel, it feels just as thrilling… Will we meet the expectations of our loyal customers? Will we attract the new audience? Will our savvy users get what they expect to get from us? And – most importantly – will they save more by booking with us?

Paul Maunders, one of Fubra’s directors, remembers:

“When we launched Airport Parking Shop in 2003, we were one of the first companies to use screen scrapers to build a price comparison site. Over the years the technology we developed has helped millions of people save money on their airport parking. Over the last two or three years we had noticed that an ever increasing number of our visitors are accessing the site from their phone or tablet, so today’s new responsive design optimises the site for use on any screen size.”

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Last year a group of us here at Fubra set about a 20% time project to teach children to program. The idea originally came from our Head of Product, Hannah Bird, and a number of us followed suit to help her achieve her goal. We got in contact with the local Scout group, Aldershot 2nd, and asked if they would like us to teach them how to code to earn their computing badge and they delightfully accepted our offer; that’s where we started Fubra Universe.

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