Fubra is an incredibly creative business and I am proud of that – we’re always sharing ideas and encouraging lively debate. It makes for a buzzing environment to work in, but the downside to this is keeping focus.
It’s really easy to get carried away and want to ‘do everything’ when you’re hearing brilliant ideas on a weekly basis. Something we’ve now had to do is really learn the importance of focus. In the past without a narrow focus we have hit the physical limit of how many projects we can work on, and found it very difficult to communicate a consistent message with numerous brands vying for attention.