SkyScanner Case Study
Our partnerships with other websites and businesses will often be based on recognising a common interest in certain products and services for the public. One main way that we generate revenue through these partnerships is through performance based commissions.
Other websites pay us to promote their products when we have a website which relates well to that product and vice versa we pay them to promote our products and sites through an affiliate marketing relationship.
These relationships which are based on payment through performance ensure that everyone works hard towards producing the best results possible.
We had identified our 23 UK Airport Guide websites as key places to promote Cheap Skyscanner flights
and have made a start on implementing their flight booking engine into each of them.
The code and technology behind the booking engine was all prepared and provided by Skyscanner and we worked together to ensure that we used the booking engine to it’s full potential. This included having the ability to tailor the search so that visitors on our Heathrow site would see offers on flights from Heathrow and having Heathrow set as the departure point automatically, helping a lot with with converting any visitors to potential sales.
We have lots more improvements planned for our promotion of Skyscanner and will be implementing these changes soon to further improve the partnership and as with all our partnerships will continue to work hard to monitor progress and make improvements all the time.