Posted by chris on 26th Dec at 3:41pm

Wow, Jennifer that is complete ********. This logo is neither clean nor professional. The horrible circular Ns don't match each other, the extra weight L doesn't relate to the rest and causes an imbalance and all I can say is learn to kern. The lack of craftsmanship clearly identifies this work as that of an amateur.
As far as branding is concerned, this logo butchers the Olympic logo in an effort to squeeze it into the space and supports that poor decision with a cheesy tag-line.
Probably the worst thing about it is that there is nothing that identifies it uniquely with London. The same treatment could be used in thousands of other names. Branding means identity design and good design means that your treatment cannot easily be applied to another project.

Posted by jennifer on 20th Dec at 4:35pm

This is a clear example of good branding. This logo can be implememnted smoothly on all touchpoints. It is sophisticated, clean, and professional which 'was' the qualities international countries associate with london. The tagline also ties in seamlessly with the logo, while the logo maintains its originality from its origins in greece. This logo is brilliant.

Posted by homer simpson on 12th Nov at 9:48pm

dude your sitting on millions here!!!
if they'd pay one buy £billions to draw that thing in his spare time that they call a "logo"
then god knows what they'll pay you!!!
this is fab.
don't stop here!
= )>

Posted by bob marley on 12th Nov at 9:33pm

p.s. i meant to say step
and we've got the olympics in us!

Posted by london 2012 on 12th Nov at 9:31pm

Silence you fools!!!!
above you see the london 2012's to-be logo!
if you offend this then tep away from the screen, stop reading and never bother a member of the human race again!!!
p.s. The idea's great!!!

Posted by msp on 28th Aug at 2:44pm

Na tradição do melhor design
gráfico britânico.

Posted by nicola Lucas on 22nd Aug at 3:49pm

like the idea

Posted by Shona on 15th Jul at 6:58pm

They'll never allow you to break the five rings! Use your head! And if you are gonna submiit this, at least make the rings weave like the real logo. Unoriginal and lazy.

Posted by Mae on 2nd Jul at 3:10pm

I love this. If 2012 were in a font that familied more, the kerning was tighter on the L and the N, and the tagline disappeared entirely, it would be perfect.

Posted by Philip Measures on 22nd Jun at 6:17pm

Too much like several others. What about originality!?

Posted by Kathy Kench on 20th Jun at 11:26pm

This is my second choice. Clever design but wording at the bottom hard to read as its too small in my opinion.

Posted by Paul on 18th Jun at 12:40pm

The classiest and cleverest logo I have ever seen. I've seen this guy's site and he has made some mods to it already. It is fantastic

Posted by katherine on 15th Jun at 1:06pm

Don't like the strap line like the LOGO but the 00 should be at the top.

Posted by Anna on 12th Jun at 2:52pm

Not sure about the sentence underneath but love the rest of it!

Posted by Bronte on 11th Jun at 12:25pm

very nice! classy and elegant and looks the part! brilliant!

Posted by Stephanie on 11th Jun at 10:11am

Very simple but has everything needed for a very good logo. The only thing I will add is that the sentence underneath could be a little bit bigger.

Posted by Robert Saville on 10th Jun at 10:45pm

Good and says it al

Posted by Jan Falkiner on 10th Jun at 4:15pm

Good with the sentence somewhat larger.

Posted by Tim Kettle on 9th Jun at 10:35pm

clear, simple, meaningful and memorable

Posted by Steve on 9th Jun at 10:12pm

Forgettable and easily lost. Sorry....

Posted by K Taylor on 8th Jun at 10:32pm

great

Posted by Kevin Mitchell on 8th Jun at 7:20pm

Just right - simple and to the point - especially like the tag line

Posted by Geoff on 8th Jun at 8:18am

Classy!

Posted by Sam on 7th Jun at 9:15pm

Much muchbetter than the official trash logo.

Posted by Si on 7th Jun at 8:50pm

I really like this idea - the sentence underneath spoils it, and the letters & rings are too thin (making it harder to read when it's distant or smaller). Kerning is just wrong, and what's with the thick 'L'?

Best I have seen so far by a long way.

Posted by a chell on 7th Jun at 8:18pm

if the chosen logo gives you epilepsy this one makes you boss eyed

Posted by James Wren on 7th Jun at 5:10pm

only challenge is that its going to take a long long time for my new one to creep up the charts to overtake this one, which is a shame as the other one is more refined

Posted by James Wren on 7th Jun at 5:09pm

Hi Paul
Ive just emailed Harry with the alternative, is that the best way? can I replace this one with the new one?
All I have done is changed the L to make it less heavy and deleted the slogan.
Thanks for your help
James

Posted by Paul Maunders on 7th Jun at 5:05pm

Hi James, we've updated this to show your name as the designer now.

Why don't you upload your new version of this as another logo, so we can see if people prefer it?

Posted by angela ireland on 7th Jun at 5:05pm

simple and effective

Posted by James Wren on 7th Jun at 4:46pm

Got a beautiful wife and live in a beautiful town called Graz ( which is in Austria, just in case....)!!
Thanks to this design I now have a job at a branding agency starting in September.
See ya dude.

Posted by prash on 7th Jun at 4:31pm

what are we waiting for replace that pink and yellow **** with this one!!!

Posted by James Wren on 7th Jun at 4:22pm

GUYS
PLEASE REPLACE THE ABOVE DESIGN OF MINE WITH THIS ONE. ITS MUCH SMOOTHER AND SOUNDS LIKE WHAT PEOPLE WANT
Cheers
JAMES WREN

Posted by Sarah Wicks on 7th Jun at 4:17pm

Perfect

Posted by James Wren on 7th Jun at 4:12pm

Just to let you know, I designed it!
Cheers
James Wren
www.talkandesign.com

Posted by Mike Webster on 7th Jun at 3:54pm

Just the job, I liked this immediately when I saw it on telly the other day

Posted by shirley anderson on 7th Jun at 3:51pm

clever yet simple very effective thats all we needs says it all

Posted by Hans Hersbach on 7th Jun at 1:27pm

Clever, appealing, simple&effective

Posted by David G on 7th Jun at 12:48pm

simple and clever incoporation of Olympic symbol, but perhaps the 'L' could be the Big Ben.

Posted by sara 2468 on 7th Jun at 12:10pm

Brilliant, says it all. Stylish,eyecatching. Perfect. Love the L.

Posted by Claudio Cerritelli on 7th Jun at 11:33am

Excellent, but it definitely needs a capital L

Posted by janice moss on 7th Jun at 11:33am

looks like somethings missing!

Posted by Holly on 7th Jun at 11:08am

I preferr this one! this should be used!

Posted by emily on 7th Jun at 10:41am

my favourite by far!! PICK THIS ONE INSTEAD!!!!

Posted by john r gregor on 7th Jun at 10:27am

this logo is by far the best as it has all the colours and is so simple

Posted by Maria on 7th Jun at 10:05am

Much nicer, straight to the point - maybe L in uppper case?

Posted by Nicky Hern on 7th Jun at 9:29am

I saw this on BBC news yesterday - I think it's fab and should be the one !

Posted by ash on 7th Jun at 8:30am

simple and to the point well done !!!

Posted by josephine maragaret scoble on 7th Jun at 8:08am

This is a nice use of the few shapes available to make the design, simple and elegant.

Posted by robert bishop on 7th Jun at 12:28am

contemporary, yet retro and classy.

Posted by Andy on 7th Jun at 12:21am

Well done for imaginative use of circular font.

Posted by colin mcintosh on 6th Jun at 9:57pm

the logo should have be a vote choosen by the british public and should be changed and an admisson made by the london olympic committe that the made a mistake and the public would think better of them as people who got it wrong the made it right.

Posted by Philip Measures on 6th Jun at 8:41pm

Too many circles!

Posted by Sue Westwood on 6th Jun at 7:57pm

clever idea.But not my first choice.

Posted by malcolm on 6th Jun at 7:52pm

this pretty good, although the strapline needs improving, and y is the L all heavy?

what baout "take part"

Posted by sarab on 6th Jun at 7:34pm

lose the text it is pointless, L does not need to be thicker, but I do agree it should remain lowercase. I think it is simple, clean, and fun.

Posted by J R Pinchbeck on 6th Jun at 7:29pm

The five rings are so important and you can recognise where it is held, unlike the outline of London.

Posted by Jackie Foster on 6th Jun at 7:20pm

This logo is best by far. Its modern and appropriate to olympics.

Posted by glynis patterson on 6th Jun at 6:57pm

the best i have seen so far.

Posted by j jacovou on 6th Jun at 6:37pm

the L could be uppercas othere than that its nice and simple

Posted by Dean on 6th Jun at 5:51pm

Simple and says it all!

Posted by Belynda Mtchell on 6th Jun at 5:47pm

Infinitely better. Very pleasing on the eye. It has my vote.

Posted by anna :-) on 6th Jun at 5:31pm

clever, but lacking something

Posted by KEVIN GOTT on 6th Jun at 5:19pm

Gettin there.

Posted by Vicky Dudley on 6th Jun at 4:57pm

I like this one a lot. Stop this lowercase L business, London deserves a big 'L'. Typeface is much better than awful current one, it looks like a freebee font.

Posted by sally de souza on 6th Jun at 4:54pm

i'd make the L upper case and align it so that the bottom stroke is level with the bottom of the lower circles

Posted by helen harris on 6th Jun at 4:54pm

very cleverly thought out i like it a lot

Posted by Gill Scott on 6th Jun at 4:51pm

Good design

Posted by Alison on 6th Jun at 4:49pm

It is a big improvement on the offical logo, as it it has the five rings in colour, which links in the colours of the tube network. The letter "L" does seem a bit odd.

Posted by col on 6th Jun at 4:46pm

ace

Posted by balletgirl on 6th Jun at 4:31pm

I think it is a really good design.

Posted by M'Anne on 6th Jun at 4:10pm

Love it, is the best I've seen.

Posted by Tony Blair on 6th Jun at 4:04pm

Not so fast Liz old girl, old Saunders there does have a point, I think his logo is pretty damn good, and I dont care who knows, so there

Posted by Her Majesty The Queen on 6th Jun at 4:00pm

Take That Filthy Swine Sanders to the tower at once

Posted by Paul Saunders on 6th Jun at 3:58pm

My logo is by far the best ya bunch of numty Albanian sheepshagging cheesyknobbed goatherding shirtlifting sausage jockeys...thanks for nothing

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