Expert opinion

What do designers, bloggers and the press think of the new logo?

Bad

Stephen Bayley, Design guru and founder of the Design Museum
"It is a puerile mess, an artistic flop and a commercial scandal. It is feeble. It was a wonderful chance to do something magnificent and it was a waste of resources."

Mark Lesbirel, Designer
"I have to say I can't help feeling let down. Our own IT director says it looks like it was 'designed in a school competition'." Read more

Jonathan Gabay, Chartered Institute of Marketing
"It isn't cool, it is flat. It doesn't work, full stop."

Barry Delaney, creative partner at Delaney Fletcher Bozell
"To be kind, it is not very good. The average art student would have done better than that, and in quick time, too. It's a waste of money."

Neil, Elbowroom Design
"We feel that this logo lacks character and embodies very little of what the Olympic games or its host city stands for. It's lack of relevance to culture and local geography is a serious shortfall for giving people the ability to easily place this logo with the host city's future legacy." Read more

Kevan, Elbowroom Design
"...the bright, chunky stone-age logos are hard to imagine as anything more than just a little tacky." Read more

Ian D, blogger
All I know is it hurts my eyes and means sod all to me apart from 4 blocks of annoyingly bright colour. Will we get graffiti artists at the opening ceremony? Read more

Tom Lutz, blogger, Guardian
"...others would say that it represents the multi-coloured vomit sprayed across the capital's pavements at 3am on your average Sunday morning." Read more

minxlj, blogger
I'm sorry to say it, but I'm hugely disappointed. Especially since the legendary Wolff Olins was behind this. Read more

Good

Sebastien Coe
"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world"

Undecided

Steve Hall, advertising professional, Adrants
"does it suck because it's so different or is it brilliant because it's so different?" Read more