Content Creation

You don’t need a large company or to outsource a lot of work when it comes to content creation – we are a small team creating diverse content for a range of our own websites. Although I am the in-house content writer and editor, the process involves the whole team, so there’s a little bit of elbow grease required to produce successful content! Here’s how we make it work:

Finding that cracking idea

The travel market is heavily oversaturated with content, and we are potentially coming at it from a dry angle – airports and airport parking, amongst others! So we are all about creating content that is going to be engaging and helpful to our users.

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One of Fubra’s flagship travel brands – Airport Parking Shop – relaunches in April 2014 with a new responsive design.

APSNewDesign

I can only imagine what it was like to first launch the Airport Parking Shop in 2003; the excitement, the thrill, the anticipation of the unknown. Now over ten years later, giving an established website a new look and feel, it feels just as thrilling… Will we meet the expectations of our loyal customers? Will we attract the new audience? Will our savvy users get what they expect to get from us? And – most importantly – will they save more by booking with us?

Paul Maunders, one of Fubra’s directors, remembers:

“When we launched Airport Parking Shop in 2003, we were one of the first companies to use screen scrapers to build a price comparison site. Over the years the technology we developed has helped millions of people save money on their airport parking. Over the last two or three years we had noticed that an ever increasing number of our visitors are accessing the site from their phone or tablet, so today’s new responsive design optimises the site for use on any screen size.”

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Following the success of our World Airport Codes app and to celebrate the site’s 10 year anniversary, the team at Fubra decided it was time the site received a complete frontend and backend overhaul. The website provides airport codes and information on nearly 10,000 airports around the world.

The Takeoff

Over the years World Airport Codes has gradually increased traffic at an astounding rate even though the design had received little attention and had only been changed once:

We could not believe quite how popular it became and realised the data we were providing was valuable to visitors, but who were these visitors?

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Greetings! Just a quick update on what the Fubra World team has been working on since finalising our Audit and Targets earlier this year. We first highlighted a few projects with a decent potential revenue that we could all work on and release within a very short period of time.

 

Our World Airport Codes (WAC) made the shortlist as it has been one of our most popular sites for many years even though we had not worked on it too much during the past couple of years. Nor had we spent any time as a team thinking about how to fully monetise the website… That is of course until recently!

WAC Mini Header Banner

For those unfamiliar, WAC is basically a giant index of vital details regarding over 10,000 of the busiest airports around the world. Providing authentic information on each individual airport’s mapped location, coordinates, runway length & elevation, timezone, airport contact details and of course the area, country and airport code.

 

We realised that despite WAC’s already high traffic, the number of visitors was continuously and consistently rising even further. Eventually we decided that now was the time to do something with the site to improve it for our high number of visitors so we began by researching the site’s traffic and trying to understand who our users were and why they used our website.

 

Our research demonstrated that over 20% of our visitors were accessing the site from their mobile devices. This encouraged us to design, create and release a mobile application for both iOS and Android users to improve the experience of the site for those accessing it from a mobile device:

WAC App overview 1

WAC App Overview 2

WAC APP LGW ScreenshotWAC App Overview 4

The apps were developed to improve the usability of the site from a mobile device. By also implementing the desired features from the site into the app we have managed to create an application which really does allow the owner to view ‘Every airport in your hands!’

 

It would still provide the users with the same essential information as the site but direct to your mobile device, wherever you are, within seconds.

Our goal is to be the number one resource for all fields of airport information by members of the following industries:

Commercial Airlines

Travel Agents

Airport Personnel

Aviation Fans

Private Pilots

Freight & Cargo Logisticians

Flight Simulation Gamers

Avid Travellers

The apps are currently priced at a promotional fee of just £0.69 or $0.99 on both the Google Play and iTunes stores. This launch price discount is for a limited time only and will soon return to its RRP of £1.49 / $1.99 (US store).

Although the WAC app has only been available for little more than a week we have been experiencing a positive response from our users. With multiple daily purchases and some very satisfying reviews and ratings already:

 

Finding an airport via it’s name or code is super quick and the design is super clean.

A nice and simple app that provides runway and airport contact information for thousands of airports around the world.

Bought this app as need to check airport codes for work and it seems pretty good so far.

Available now on iOS & Android

Available now on iOS & Android

We’re very pleased with how the app has come along and the comments we’ve received but if you have any thoughts, suggestions or feedback in general please feel free to share it with us and we can address these and try to work them into future updates.

Tweet us: @WAC_Official

Contact: http://www.world-airport-codes.com/suggestion.html

Foreign exchange can be a very complicated world to understand and one which most people don’t want to spend too much time looking into, but still want to get the best deal on their travel money. There are a lot of hidden charges involved and often foreign currency providers will use marketing techniques to make you think you are getting a great deal, when in truth you could do much better!

We have a number of Airport Guides and as foreign exchange is so closely associated with holidays and airports we decided to look really closely into the currency market and unravel the secrets of getting the best deal on FX. We have now started to publish our results with a whole set of pages on each Airport Guide to help you when purchasing your holiday cash.

There are now many different methods of spending abroad, and long gone are the times that you could just use foreign currency and travellers cheques. One of the big changes has been that currency providers are now offering pre-paid currency cards, which work in a similar way to a debit card, you pre load them with currency and spend or withdraw cash using them abroad. We have researched the best of the best currency cards and compared them to save you time and money.

Compare the best pre-paid currency cards.

Most people also still want to have cash on them which can be used for smaller purchases, or in places which don’t take cards, so we have covered the bureau de change available at the airports and the FX branches on the high street too!

One other method of spending abroad is to use a credit or debit card. There are as many charges and fees associated with these methods as any, but it could actually work out to be one of the cheapest or most expensive ways of getting your holiday money, depending on the card you have, so we have provided information to help you make the decision to spend, or not to spend!

Another thing we have done is to strip back the jargon used by the foreign currency exchange providers to it’s most basic form and explain what each charge, fee and added extra means, helping you understand the way to get the most from your money without being baffled by the language used by the travel industry. This page also contains our Top Ten Travel Money Tips