We are pleased to announce that we have acquired a new web site InsanelyMac.com. The site is a leading discussion forum and news site which discusses a range of apple related products and software.
It was acquired following the successful acquisition of HousePriceCrash.co.uk last year another forum web site which discusses the possibility of house prices falling.
As a business traditionally Fubra’s growth has come purely organically. But we have spent more than a year working hard on perfecting our internal systems and processes as well as our hosting platform and advertising systems. Now we are ready to step up our growth levels both organically and via acquisition. We are excited about the prospects for both methods of growth.
The purchase of HousePriceCrash.co.uk has given us confidence, that we can successfully integrate a community web site into our network of web sites and make improvements to it. Those improvements have pleased the community and enhanced our traffic and earnings growth from the web site.
As Fubra continues to grow we will look for more web sites to integrate into our portfolio that are priced at sensible earnings multiples. The sites will need to present the opportunity to better monitise the existing traffic they have and also to use our other internal talent and platforms to grow the current traffic.
InsanelyMac.com is a great addtion with over 40,000 visitor per day and 14% of those UK based visits and 60% US based. It adds substantially to our portfolio of sites and is a rare find. Anyone wishing to target this technology savvy audience should contact Brendan on our team page about the options available.