Content Creation

You don’t need a large company or to outsource a lot of work when it comes to content creation – we are a small team creating diverse content for a range of our own websites. Although I am the in-house content writer and editor, the process involves the whole team, so there’s a little bit of elbow grease required to produce successful content! Here’s how we make it work:

Finding that cracking idea

The travel market is heavily oversaturated with content, and we are potentially coming at it from a dry angle – airports and airport parking, amongst others! So we are all about creating content that is going to be engaging and helpful to our users.

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This adventure started one day when, I can’t remember why, I decided to show Nick (Fubra’s head of design) some of the videos I’d done before I came to Fubra. It seems that he had been waiting for this, because the next day he came back to me with a lot of ideas to do different videos.

The possibility of doing videos in-house seems to be something Fubra was waiting for for a long time, but no one ever started it. So, from just that one simple comment, a lot of ideas started to come up. One of them was to create a video which represents us as a company, what Fubra is and who the people working here are. A video with the ability to transmit the enthusiasm with which we approach all projects (including this one too!).

In almost two weeks, everything started shaping up. Jurga joined the project and she ended up being a mainstay of it. Thanks to her, we started to structure all the work and bit by bit we collected all the technical equipment (camera, lights, microphone…) and put all our points of views together until we created a set of questions.

Maybe the most difficult step was fighting with the sound tasks, because we both had limited knowledge of it. First, we started recording our first interview with the microphone turned off (yes… a foolish mistake… we know that!). That forced us to re-do the whole interview but there were still problems with the quality of the sound.

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We didn’t realise that the microphone was not the best one until that moment. It added a terrible white noise onto the voice which could be removed in post-production using software like Adobe Audition (with all the lost time it involves), but not without loss of quality; however with low voices like Dana’s (the victim of all these errors) it doesn’t work because at the end what you have is an incomprehensible and poor quality sound.

Adobe Audition interface

Adobe Audition interface

That is when you realize that not everything can be resolved in post-production and, at the same time, that a good sound always falls through the cracks but a bad sound doesn’t, which also damages the quality of the video. ”When sound is better, image is better” (Walter Murch).

So, we re-filmed it  A-G-A-I-N with the new wireless microphone we didn’t know we had in the office until Paul Maunders told us, and also a few parts of other interviews we had already done, because the differences in quality putting all videos together were quite obvious.

We also had to deal with the cloudy UK weather, with capacity problems of our computers, cards and hard drives, as well as with Adobe Premier’s inhospitable errors which always come when you least expect, at the most inopportune moments.

But despite this, after two months of hard work we have what we think is a really good video, and also it has been a rewarding and enriching experience in a professional and personal way. Now we know more about our colleagues, who delighted us with really good stories about themselves or the company, and now we also feel more ready to approach the next new challenge. In fact, new ideas are already emerging, so probably we will see you soon on a new blogpost.

Hope all of you like the video and it helps you to know a bit more about Fubra and people who make it possible. Enjoy!

 

Following the success of our World Airport Codes app and to celebrate the site’s 10 year anniversary, the team at Fubra decided it was time the site received a complete frontend and backend overhaul. The website provides airport codes and information on nearly 10,000 airports around the world.

The Takeoff

Over the years World Airport Codes has gradually increased traffic at an astounding rate even though the design had received little attention and had only been changed once:

We could not believe quite how popular it became and realised the data we were providing was valuable to visitors, but who were these visitors?

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