The Fubra Blog
£10,000+ Monthly Revenue – Taxi Ads:
I’m very pleased to announce that revenue from adverts on the transfers pages of our Airport Guides network (http://www.heathrow-airport-guide.co.uk/taxi-transfer.html) has now reached in excess of £10,000 a month.
We’ve been very close to this target for a few months now so it’s a great personal achievement to finally surpass this figure.
What I’ve Done:
Here are three simple rules we use at Fubra that I believe have helped me achieve this goal:
Ensure Lead Quality – There is no point in contacting a company whose advert won’t perform well on our site. An irrelevant advert would not benefit from our services properly. It would also disrupt the experience for users as they are using the site for their own needs.
Before initial contact I first confirmed that the potential lead provides a relevant service, in this case airport transfers, and also that they operate to or from the local area.
I also discovered that our advertisers, as well as the users of our A.G sites, benefit greater from a wide choice of transfer options. Taxi, chauffeur, minibus and coach all provide a different service and between them cover all needs a potential customer may have. I now aim to get a variety of travel companies advertising, not just taxis.
Even a couple of limousine and coach companies have advertised with us!
Assist Customers/Advertisers – Although our subscriptions include no fixed contract, I always aim towards building a long-term partnerships with each of our advertisers. The best way for us to do this is by helping them build a successful advert and proving our competence when an issue or query arises.
We also closely monitor the performance of each advert and are always willing to share the stats we have for an advert with the advertiser. We would also help an advertiser try and improve the efficiency of their advert if needed.
I believe that advertising is trial and error, and I often suggest trying a few different structures to find out what works best for each companies’ advert.
Welcome Feedback – All input helps us make the decisions to improve our sites/services. If there’s a problem (negative feedback), we can take it on board to resolve the issue in the most rewarding way for all involved. All positive feedback is used to boost my confidence and give me job satisfaction.. So thanks!!
The really positive comments also make it onto the Testimonials page of our sites: