The Fubra Blog
66 words
Fubra started in an attic at 66 Church Lane East, Aldershot a little over 10 years ago. Since then we have undergone a lot of changes, and some things have stayed the same. Over the next ten years I’m determined to learn from our experiences, good and bad, and to apply the little bits of wisdom we have picked up along the way, to our next decade.
Following on from our first decade of trading we find ourselves in an exciting place where we are not just helping to drive our own business growth, but also working closely with start-up companies, and investments we have made, to help them grow too. I’m confident there will be a lot more to learn as we apply what we have already learned, and we are certainly not short of challenges and great ideas.
When I set out to build Fubra, I had something to prove to other people. Some of those people had doubted me, but equally, others had believed in me. However, over time I realised this goal was not making me happy. My Dad, Paul and I have discussed at some length what we would like Fubra to do and stand for.
We have come up with 66 words which represent what we are going to do. What’s nice about them, for me, is that they are based on what we have most enjoyed doing at Fubra, and together I think they represent well, what we have built.
Others might call this a mission statement, but I prefer to call it “66 words”
Embrace change and seek long term growth by building radical, disruptive technologies.
Create excitement for our team, customers and suppliers by valuing curiosity, creativity and ambition.
Respect our customers by listening carefully to them and precisely understanding their needs.
Promote awareness by creating new interfaces for information that was previously difficult to access.
Invest our surplus resources equitably, with long term partners who share our values.
I couldn’t be more excited about having taken the time to think about our goals as a business, and codify them like this. It has taken us time to get round to it, but it’s a great feeling now we are here.
Customise your URLs with the WordPress Permalink Editor plugin
Yesterday afternoon we committed another new plugin to the WordPress Plugin Directory, which focusses on editing and rediecting permalinks.
Having recently discovered the need to fully customise the permalink for an individual post or page, due to some inconsistencies when migrating a site into WordPress. Read the rest of this entry »