The Fubra Blog
The importance of blogging
I wanted to write a quick blog post the importance of blogging as a company on the web. Fhoke – another local web company – recently wrote a blog directed at their clients on how important it is to make time to blog.
“Updating your site regularly gets you noticed, your competitors and clients may be watching, and when you update something it might get their attention and they’ll come look.”
They also listed a total of 19 tips on how to drive traffic to your blog, including these:
I would like to add one of my own tips to this list that I think is most important when blogging:
At Fubra we blog on over 100 sites about a wide variety of topics from petrol to web design.
Even the staff here have gone blog mad, providing some great reads. These include Steve Whiteley’s technical blog 36Flavours and Andrew Thompson’s blog Webtatic amongst others.
Recently at Fubra we have introduced a few new blogs into the scene. The First being SixCrayons, a Fubra web design site providing free tutorials and design advice. I am pretty lucky to able to write on blogs like SixCrayons as posts from here are directed at the design community.
By linking up your blog with Twitter and Facebook it will help attract the right type of audience for your blog and then updating it regularly will keep your audience happy and interested.
The most recent blog added to Fubra’s collection is the all new CatN blog. This blog is a mix of technical articles written by our hosting system administrators and includes user guides and responses to news from the PHP hosting and application community.
Any new advances in the technology CatN uses to host their PHP vCluster product will commonly be followed up with an article outlining the reasons for adoption of the new technology, as well as the benefits customers will enjoy.
Similarly, the process of upgrading or adopting a new feature will be documented and produced as a blog article, partially to offer help for any readers following a similar procedure, but also to keep CatN customers up to date with advances in the product.
When looking at the websites of other companies, I will always look for their blog to find out the company’s latest news and what they have been working on. A blog gives you a place to always be visually active to the outside world. You may have designed and built hundreds of websites or sold 50,000 of your latest product but if you don’t write/blog about it no one will ever know.
I’ll have to be honest however, a great deal of energy and effort goes into maintaining a blog at a good frequency, and it’s not easy. Like a financial plan, you’ll have to budget out time every day/week to do it, and soon it becomes a major part of your work/lifestyle.
Put the time and effort into writing a great blog to get yourself heard and you’ll reap the rewards, receive new prospects, open yourself to new networks and most importantly, get your word out there!
Tags: Blogging, Catn, SixCrayons
You are absolutely right! The search engines make the web more natural where people who are constantly producing blogs and other content are going to be found more easily than those who are not.
Yes frequent blogging is indeed very important in order to get notices and to maintain your reader base. Sometimes it happens that reader liked your blog and have bookmarked it or subscribed to RSS feed. But when they find that you are not updating it regularly, they might lose interest in your blog and it may happen that they never return back to your website again. So post frequently and talk about the latest and current events about the specific field so that your readers do not lose interest and they keep visiting your blog..Thanks
How we missed this I don’t know but a big thanks to the reference Harry, really appriciated. It all makes sense at the end of the day. Twitter is a great tool to market your company but blogging for us still seems to reach a wider maybe more relevant audience such as potential clients.