The Fubra Blog

Furnish.co.uk – how we automatically categorise content

Posted Tuesday 2nd March 2010 by Simon

From the outside, furnish.co.uk looks pretty simple; thousands of fabulous interiors products from multiple different stores, all easily searchable and nicely categorised.

But, in the background, there’s some seriously clever stuff going on. We’re automatically scraping stores’ websites (with their permission of course) or scanning their feeds at regular intervals, and then subjecting this data to heavy processing to determine category, style, colour, materials, etc and also doing some very leading edge stuff to make our custom-developed search engine produce super-accurate results. Read the rest of this entry »