The Fubra Blog
Designing the new Fubra logo
On July 15th 2009 we launched a complete redesign of Fubra. I will be blogging about this soon, but thought I would do a quick post about the evolution of our Fubra logo. I needed to update our logo without changing it too much so that it wasn’t un recognisable. I am lucky here at Fubra as I am given a free reign to let my creativity flow with such things as designs and logos.
I felt the logo, which had become outdated, needed a good makeover to make it fresher and younger. I have attached a few quick sketches I produced while coming up with the new Fubra logo design. The sketch attached is the one I made my main breakthrough on. I branched off with many ideas, totally recreating the logo in many different shapes and colours. I eventually found our default colours to be most recognisable with Fubra.
After lots of experimenting I returned to the original logo and in the end came to like the painted sketched look that can be seen at the bottom right of the sketch. I tweaked this a little until I was happy with it and created a vector version finishing it off. I would love to know what you think.
Harry Ford (Author)
Harry is the designer for sixcrayons and fubra. He likes to write, speak and share his knowledge about web design whenever he can. When not designing websites he spends time surfing or thinking about The Next Big Thing. You can find him at his home fordoing and on twitter.com/harryford .
I really like that you have incorporated the sketches into the article to illustrate the development process. Its also nice that you can see the final solution within the sketch / initial design for the new logo.