The Fubra Blog
Designing the new Fubra logo
On July 15th 2009 we launched a complete redesign of Fubra. I will be blogging about this soon, but thought I would do a quick post about the evolution of our Fubra logo. I needed to update our logo without changing it too much so that it wasn’t un recognisable. I am lucky here at Fubra as I am given a free reign to let my creativity flow with such things as designs and logos.
I felt the logo, which had become outdated, needed a good makeover to make it fresher and younger. I have attached a few quick sketches I produced while coming up with the new Fubra logo design. The sketch attached is the one I made my main breakthrough on. I branched off with many ideas, totally recreating the logo in many different shapes and colours. I eventually found our default colours to be most recognisable with Fubra.
After lots of experimenting I returned to the original logo and in the end came to like the painted sketched look that can be seen at the bottom right of the sketch. I tweaked this a little until I was happy with it and created a vector version finishing it off. I would love to know what you think.
I really like that you have incorporated the sketches into the article to illustrate the development process. Its also nice that you can see the final solution within the sketch / initial design for the new logo.