The Fubra Blog
Introducing… Niggle
Niggle is the latest company to join the growing Fubra family, so we thought we’d take some time out to introduce ourselves. The business was co-founded by me, Helen Cammack, along with Paul Fisher, and aims to provide small businesses with a complete set of tools to enable them to collect and reward direct customer feedback.
Niggle offers online and off-line channels for customers to engage with businesses, such as public web pages, private surveys, SMS channels and freepost postcards. Everything is integrated in one online dashboard which analyses a business’ incoming feedback and allows the business to respond directly and issue vouchers. Because Niggle is independent, the customer always stays anonymous and their private details remain secure. In addition to the technology, we also provide point-of-sale materials which businesses can display in their stores or premises to encourage feedback. Our basic online services are completely free, but it’s backed up by a complete feedback package which is priced to make it (we think) a no-brainer for the small business which really cares what its customers think.
Why are we doing this? We believe passionately in customer feedback. Paul has run several of his own businesses previously, including restaurants, so knows how critical it is to stay in touch with customers. I have worked for companies with a reputation for poor customer service (eg NTL) and great service (eg Virgin) and I know which I preferred!
We are extremely excited to be working with the Fubra team. We tied up a deal in time for the New Year which means Fubra takes an active interest in our company, in return for not only financial support but also a whole heap of additional resources (PR, hosting, marketing, and mentoring). Both Brendan and Paul at Fubra share an instinctive understanding of how to operate businesses online, and that, combined with their super-quick, no-nonsense style of working make them the perfect partners for Niggle. The ideas and the decisions come quick and fast at Fubra, so we have a lot of work to do over the coming months!
2009 is the year for feedback. The companies that survive these hard times and remain on our high streets will be those that listen to their customers and adapt quickly and confidently. Larger companies have already started engaging with their customers much more closely. Where they have led, smaller businesses will follow, and we’ll be there with the best product to serve that market. Do sign up for free if you’re a business owner, and even if you’re not, tell us what you think via our website niggle.co.uk.
We love feedback!
Tags: Customer Service, Feedback, Investment, Niggle
