The Fubra Blog
Bail out Brown
Today, we’re officially in a recession. This was caused by the nation getting in to too much debt and the government’s solution to this problem is to get us in even more debt.
The government says that the cost of doing nothing is worse than than the cost of the bailouts to the banking industry, yet they are reluctant to make those costs transparent. We think the public have a right to know the truth about the sheer size and extent of these bail outs, and that there should be a debate on the merit of pursuing them.
Economics is often referred to as the dismal science, so we’ve tried to make it a bit more entertaining with our new Bail Out Brown site. The site aims to keep track of the nature and scale of the government’s bail outs, whilst having a bit of fun along the way!
Introducing… Niggle
Niggle is the latest company to join the growing Fubra family, so we thought we’d take some time out to introduce ourselves. The business was co-founded by me, Helen Cammack, along with Paul Fisher, and aims to provide small businesses with a complete set of tools to enable them to collect and reward direct customer feedback.
Niggle offers online and off-line channels for customers to engage with businesses, such as public web pages, private surveys, SMS channels and freepost postcards. Everything is integrated in one online dashboard which analyses a business’ incoming feedback and allows the business to respond directly and issue vouchers. Because Niggle is independent, the customer always stays anonymous and their private details remain secure. In addition to the technology, we also provide point-of-sale materials which businesses can display in their stores or premises to encourage feedback. Our basic online services are completely free, but it’s backed up by a complete feedback package which is priced to make it (we think) a no-brainer for the small business which really cares what its customers think.