We've recently slashed the price of our domain names and services on Livetodot.com, making us the cheapest UK domain name provider.

All .co.uk domains have been slashed by 75% to just £2.58, and customers can now pick up .com addresses for just £4.99, down from £14.99.

We're now up to 30% cheaper than our nearest competitor, and no other providers' prices are as low for single domain name purchases.

Livetodot was one of the first areas of the business that Fubra built up, and its growth help to catapult the company to its position today. Livetodot started as a specialist site, selling .it domains, but grew to sell the variety of extensions the site currently offers.

Over the years we listened to feedback from our customers, which has helped us to develop a great, easy-to-use online registration system, and encouraged us to improve the support available to our customers. However, we've come to realise that with domain names, the most important thing to our customers is the price.

A number of companies have put their domain prices up recently, perhaps as a result of the current economic climate, but we feel there's no justifiable reason for raising prices. We decided that actually, there was room to drop prices even further, and hope to gain some new customers as a result.

We would especially like to gain new customers so that when we launch our hosting service, HostOn.it, we can tell our existing customers about our exciting new service.

The response has been positive so far, and we'll see how many extra customers the new strategy brings over the coming weeks.