The Fubra Blog
For the record
Hello everyone, I’m Louise and as the new spokesperson for Fubra I thought I’d quickly tell you about what I’ve been doing since I started, and let you know what we’ve got planned for the coming months.
I joined Fubra full time in December to take over the publicity/press/PR from Brendan, who’d been juggling dealing with the press and running the company at the same time. No mean feat considering I’m now doing it full time and still find myself rushed off my feet!
Pro-active Monitoring of a Network
The Fubra Network has been growing steadily over the past few years, and we now manage over 100 physical servers across 3 geographically diverse sites.
In the past we have operated a fairly re-active strategy to fixing server problems. For example; if we noticed, or someone told us, that a site was running slowly, we would look into it. If a site went down, we would fix it. Of course, in the long run, this isn’t a great way to look after your network. As the sayings go, “a stitch in time saves nine” and “a ounce of prevention is worth a pound of cure”. The same is true with server hosting.
Q: Why so many websites? A: Toyota and Technology
When I talk about Fubra to people I often find it hard to explain exactly what we do. Because we operate over 100 web sites now it’s very difficult to communicate fully what we actually do. This has often left me confused what the word Fubra really should mean to people.
In part that has been because it was never really supposed to be a brand that was line extended like the Virgin brand is. Where for example you see Virgin trains, planes and automobile insurance! I had never intended for Fubra to be on the front of all our products; not least because hardly anyone can pronounce it! When I tell people I work for Fubra I don’t expect anyone to know what we do or to have even heard of us, but if I say I work for PetrolPrices.com the reaction is normally totally different.
So what is our brand strategy and why do we have so many web sites?
Firstly we have taken a leaf out of the books of one of the world’s most successful companies.